Collection: Khairul Aming Viral Sambal

Khairul Aming 

From viral cooking videos to a national food sensation — Khairul Aming has become a household name across Malaysia. What started as a humble online journey sharing easy home-cooked recipes has grown into one of the country’s most trusted and inspiring food brands.

Khairul Aming, an engineer turned culinary icon, built his fame through his warm personality, signature cooking series, and passion for real Malaysian food. His dedication to quality and authenticity led to the creation of the legendary Sambal Nyet, followed by other delicious sauces and ready-to-eat dishes loved by Malaysians everywhere.

Each product is made with care, tested in his own production facility in Kelantan, and reflects the true flavours of Malaysia — bold, spicy, aromatic, and comforting. Beyond just food, Khairul Aming’s brand represents heart, honesty, and the joy of cooking together.

At Pasar Mart UK, we’re proud to bring Khairul Aming’s creations directly from Malaysia to your kitchen. Whether you’re craving his famous Sambal Nyet or want to explore his latest releases, this collection is your passport to authentic Malaysian taste.

Bring home the brand that Malaysia can’t stop talking about — and taste the passion behind every jar.